Contacts, lists and consent
Contacts
Section titled “Contacts”Add contacts one at a time, or import a file of many. Each contact can have an email address, a phone number and extra information of your own.
Group contacts into lists, such as “Newsletter” or “Customers”. Campaigns and automations send to a list.
Custom attributes
Section titled “Custom attributes”Add your own fields to contacts under Contact attributes, and use them to personalize messages. A field is Text, Number or Date.
Consent
Section titled “Consent”Every contact has a consent status, either opted in or opted out. A contact who has opted out isn’t sent campaigns. Always make sure people have agreed to hear from you before you import them.
Suppressions
Section titled “Suppressions”Addresses that must never be sent to are kept on a suppression list. See Deliverability and suppressions.
Templates
Section titled “Templates”Save reusable message designs under Templates and pick one when you build a campaign.