Email campaigns
Build a campaign
Section titled “Build a campaign”Open Campaigns and create one. Choose the list to send to, write the message (or start from a template) and review it.
Status
Section titled “Status”| Status | Meaning |
|---|---|
| Draft | Being written. Nothing is sent. |
| Scheduled | Set to send at a time you chose. |
| Sending | Going out now. |
| Sent | Finished. |
Send now or schedule
Section titled “Send now or schedule”Choose send to start straight away, or schedule and pick a future date and time. You can unschedule a campaign to pull it back to a draft.
A/B testing
Section titled “A/B testing”Write two versions of a campaign, A and B, and compare how each performs. When you’re ready, declare a winner to pick the version that worked better.
Tracking
Section titled “Tracking”For every recipient, Outreach records what happened:
| Result | Meaning |
|---|---|
| Pending | Not sent yet. |
| Sent | Handed to your email provider. |
| Opened | The recipient opened it. |
| Clicked | They clicked a link. |
| Bounced | It couldn’t be delivered. |
| Complained | They marked it as spam. |
| Failed | Sending failed. |
The campaign page shows totals, results per version and insights. If some recipients failed, use retry failed to send to just those.